Loxcreen Flooring Group’s professional division undergoes re-brand!
Jan 4, 2017 (Mississauga ON): In December 2012 when M-D Building Products (Oklahoma City) completed the acquisition of The Loxcreen Company (Columbia, SC), it returned full circle into the Professional Floor Covering Accessory business with the Loxcreen Flooring Group division that operates out of Mississauga, ON, Canada. The Loxcreen acquisition meant that M-D was now the proud owner of some of the most respected brands in the industry. Brands like Bengard, Dura-Trim, KinTrim and Loxcreen Floor Covering Accessories were now part of the M-D family of businesses.
With so many well-known brands under the M-D umbrella, the time was right to consolidate and simplify their professional market presence under the newly created M-D PRO name. The professional division launched its new name to their customers this week along with a brand new logo that will replace Loxcreen Flooring Group on all future product labels, marketing materials, social media, as well as a new website that is currently in development, www.mdpro.com.
“This new logo was designed to honor the history of the M-D brand but also to clearly distinguish it from the traditional retail channels that M-D is best known for. The M-D PRO business has a separate and autonomous management team that works closely with the senior management of M-D to make sure that corporate ideals are maintained while at the same time taking advantage of the expertise and specialization that the professional side of the business demands.” Joe Comitale, President M-D PRO.
“It is extremely exciting for the Loxcreen Flooring Group brands to continue the evolution into the M-D family by changing the name to M-D PRO. The Loxcreen Flooring Group being an integral part of such a large, century old, well respected and recognizable organization such as M-D will certainly help us achieve our objective of brand consolidation, simplification and recognition”, Steven LaGrou, VP Sales and Marketing M-D PRO.
M-D PRO will be the brand name for all of the professional accessory product lines (Carpet Metal, Vinyl, and Wood & MDF) with the exception of the decade old PROVA brand of ceramic and stone installation accessories. PROVA has quickly established itself as a proven, reliable and high performing product line in the M-D family. “PROVA was the only other brand that we decided to keep and promote due to its established brand equity, its great potential for growth in the marketplace and its overall meaning to the product line”, according to Julia Vozza, Marketing Manager, M-D PRO. This stand alone brand will continue but will in fact proudly include the M-D logo as well in recognition of its family ties.
About M-D PRO:
M-D PRO (formerly known as the Loxcreen Flooring Group) provides the broadest range of Floor Covering & Building Accessories in the industry! Our core business is a traditional line of aluminum and vinyl extruded floor transitional moldings that aid in a spectrum of installation challenges.
Through strategic partnerships and acquisitions over our 40 years in business, M-D PRO has remained committed to providing our customers with innovative product lines that include PROVA ceramic and stone tile installation accessories, M-D tools, DuPont & TOWER caulks and sealants. These growing product lines continue to compliment our core line of trims for carpet, ceramic, laminate, vinyl, resilient and hardwood floors.
About M-D Building Products:
M-D Building Products, Inc. has a rich history of product development and manufacturing expertise. Beginning in 1920 as Macklanburg Duncan, the M-D story encompasses almost 100 years of innovating and manufacturing products demanded by our customers. Our products are market leading in the categories of flooring accessories, flooring tools, weatherization, caulks, sealants and digital levels.